By Benjamin Cher

The Ramadan period before Eid sees a spike in interest in the travel, food, charity and retail categories, according to Exponential Interactive.

This reflects another study released by Criteo about what online shoppers were looking for during Ramadan.

Exponential Interactive looked into the online behaviour of people across the world, including Malaysia and Indonesia to identify trend and insights during the period.

The travel category sees a spike in interest due to many planning to head home to be with family or loved ones at the end of Eid. Routes from Southeast Asia to Karachi, Pakistan were the most popular according to Read full story ›

Source: The Drum