By Gillian West

Volkswagen chief marketing officer, Greater China and ASEAN, Alexei Orlov has been appointed as chief executive officer of global customer experience agency Rapp.

As Rapp is part of Omnicom’s DAS group of companies, Orlov will report to its CEO and chairman Dale A. Adams and will take up the role in July of this year.

Of the appointment Adams commented: “Alexei brings nearly three decades of experience as a global specialist in brand architecture, cross-cultural marketing deployment and operational change management. I am confident that his well-known passion for bringing together dynamic teams to support and make a difference for Read full story ›

Source: The Drum