By John Glenday

Fallen finance giant Royal Bank of Scotland is to rekindle its relationship with Scottish advertising agencies as part of a multi-million pound comeback bid.

Agencies north of the border are being invited to pitch for a new campaign, the first such promotion for a number of years, for what is expected to be the biggest account of 2015.

Reports in Daily Business suggest that four agencies have already been approached to tender for the work, including Leith and Union, who will be tasked with giving the firm a distinctively Scottish flavour.

RBS currently employs London based M&C Saatchi for its UK wide campaigns Read full story ›

Source: The Drum