By Seb Joseph

As its 2020 deadline to become the UK’s most trusted bank nears, beleaguered Royal Bank of Scotland (RBS) launches ads to bring clarity to its switch from a branded house to a house of brands with RBS and Natwest.

In other words, it’s “one of the world’s most impossible marketing tasks” admits chief marketing officer, David Wheldon. And he has a point: a rebrand in Scotland to Royal Bank; a repositioning of the Natwest retail bank in England and Wales; a revamp of the Ulster brand; and a new marketing strategy across the business – each part working to erect a Read full story ›

Source: The Drum