The banking group set out its ambitious target in February as part of its long-term effort to remould its business following a tax-payer bailout in 2008. Changes include an end to so-called “sweetner deals” – incentives made to prospective customers not offered to existing customers.
In a statement to announce its quarterly results, RBS says Net Promoter Scores (NPS) for its Royal Bank of Scotland brand’s personal banking business have increased to -4 from -17 in September 2013. Natwest has also enjoyed an uplift – to 7 from 4 a year earlier.
The company says the Royal Bank of Scotland Read full story ›
Source: Marketing Week
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