By Audrey Kemp

The candid ad ensures those who serve others every day receive the recognition and respect they deserve.

Amid a marketing milieu where celebrities dominate billboards and glossy ads, one brand dares to shine the spotlight on the true heroes among us.

Figs, a medical apparel brand known for its support for healthcare professionals, is launching a new campaign today coinciding with Nurses Week, a time to appreciate nurses for all they do. Titled ‘I am a Nurse,’ the work celebrates these unsung heroes, who do much more than just “give Tylenol,” as the hero spot states.

The stars of the ad comprise 11 Read full story ›

Source: The Drum