Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Rebranded Malaysia Airlines given go-ahead by state

on Sep 1, 2015 | 0 comments

By John McCarthy

The Malaysian government has green-lit a rebrand for its tainted national airline after a series of disasters and PR incidents.

Following Malaysia Airlines receiving an Air Operator Certificate (AOC) from state regulators, the company today (Tuesday 1 September) reformed as a new carrier, Malaysia Airlines Berhad.

Liow Tiong Lai, Malaysia transport minister, said: “This is an important milestone in the evolution of Malaysia’s national airline. The government of Malaysia is committed to ensure that the rejuvenated Malaysia Airlines will take off on a strong note.

“We hope to see more progress driven by the new entity especially in terms of service levels.”

A statement Read full story ›

Source: The Drum