Red Bull’s chief technology officer has urged brands to partner and collaborate with each other if they want to unlock virtual reality’s (VR) potential, saying that success will only come if experiences are shared.
The technology has been at the forefront of many marketers ambitions for some time, but its limitations and the scale at which it’s being adopted has proved to be a barrier to any great investment.
In fact, only this month did Red Bull Media House launch its own virtual reality platform, which hosts an array of sport, travel and music content designed to be viewed Read full story ›
Source: The Drum
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