By Seb Joseph

The sportswear maker argues that if brands channel their social media activations around events close to their stores then it’s easier to see whether their posts are driving sales. It’s a somewhat straightforward solution to a complicated issue and can only really work if like Reebok has a calendar of events throughout the year.

“Tracking the value of social media becomes easier as we align our events and everything we do through digital around a retail proximity,” explained Reebok’s general manager for Western Europe Chris Froio. “Say we had a Spartan Race in Madrid and then we can target back to Read full story ›

Source: The Drum