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Rejection of big money football sees non-league Dulwich Hamlet FC partner with start-up Picfair

on Apr 25, 2017 | 0 comments

By Tony Connelly

The Premier League’s evolution into a global commercial powerhouse has left many football fans feeling disillusioned with the exuberant amounts of money thrown around in today’s game and, in turn, created a yearning for a more virtuous and honest portrayal of the sport.

For many, solace has been found in their local non-league clubs which are able to offer a greater sense of community and resonance with their own values than a Premier League giant cares to entertain.

Nowhere is this more true than in South-East London where Dulwich Hamlet FC have grown exponentially in recent years. The club have garnered Read full story ›

Source: The Drum