Renault has collaborated with Facebook Creative Shop to create a Facebook Live real-time competition to promote Renault Megane RS (Renault Sport).
As part of the ‘Everyday Race’ campaign which took place on 5 April, street cameras streamed the traffic crossing’s activity of the pedestrians live to Renault’s Facebook page where people placed bets on who will be first to reach the other side of the crossing.
In total there were four races which were hosted by professional sports journalist, Sandy Herbert. Between each race, Sandy and her data analyst analyzed the performance of the pedestrians.
To complement the Facebook Live event, the Read full story ›
Source: The Drum
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