By John Glenday

Research undertaken by the University of Illinois has debunked one of the greatest myths in advertising after finding that the sex sells maxim is largely hogwash.

A fresh analysis of 78 previous advertising studies conducted over the past three decades found that appeals to our basest animal instinct failed to translate into greater product sales for brands, even if they did prove to be more memorable.

Research lead professor John Wirtz commented: “We found that people remember ads with sexual appeals more than those without, but that effect doesn’t extend to the brands or products that are featured Read full story ›

Source: The Drum