By Samantha Noble

Thanks to the ever-evolving landscape of paid media in retail, you’ll need a robust strategy in place utilising best practice – otherwise, you’ll fall behind.

To develop a strong paid media strategy in the e-commerce space, it helps to take a look back at what has shaped the landscape so far and look forward to future trends.

Over the last 12 months, we’ve seen exciting new features come to the various paid media platforms: features that should be integrated into your paid media strategy to help with a good return on investment.

Looking back, it’s clear to see how diverse and intelligent ads Read full story ›

Source: The Drum