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Rethinking the Overground: TfL’s biggest rebranding project in decades

on Dec 2, 2024 | 0 comments

By Tom Banks

We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge to make the Overground more legible and navigable.

TfL doesn’t really rebrand or redesign things and it doesn’t really need to. When anything new is introduced, it’s couched in a palimpsest of design classics that have been built upon for well over 100 years.

Design geeks will be well acquainted with everything from Edward Johnstone’s London Underground roundel (1919) to Harry Beck’s Tube Map (1931) and the moquette fabric that has been used for decades on seat Read full story ›

Source: The Drum