By Andy Black

New starter at Return Abbie Senior, who comes onboard as conversion rate optimisation manager answers some questions about her past and what her hopes are for the future.

1) Experience?

After 2 years’ experience within iProspect, part of the Dentsu Aegis network within the CRO and web analytics department I moved in house to focus more closely on understanding user behaviour. I moved to Kaplan, a global training provider to work within the UX department to help with the reconstruction of Kaplan’s previous ecommerce websites.

Return worked on Kaplan’s digital marketing which is where I started to build relationships ultimately leading Read full story ›

Source: The Drum