According to those who helped us to compile this new joint Hall & Partners and TBWA study, marketing’s future will be both made easier and more complex by the rise of the machines.

Easier, for instance, because the best marketers will be able to understand the customer to an even greater degree, adding value to an organisation by providing a clearer voice to the customer.

More complex because people will have more control in choosing what they want from brands so marketers will no longer be able to assume that people will accept whatever they’re given. We know Read full story ›

Source: The Drum