Once you get past the semantics, the term artificial intelligence is something of a misnomer.

In fact, such intelligent technology actually makes the consumer experience more real – artificiality, according to those we spoke to for this joint Hall & Partners and TBWA Asia Pacific report, and is being designed out of the marketing process by the rapid development of machine tools.

However, the research we’ve collated in The Rise of The Machines has pinpointed a series of concerns felt by marketers that some aspects of artificially intelligent tools are being exaggerated by the inflated Read full story ›

Source: The Drum