Robinsons has teamed up with Framestore, the Oscar-winning visual effects team behind Gravity, to create a £5m advertising campaign for its new portable squash product, Squash’d.
Launching tomorrow the campaign saw the Britvic owned squash brand partner with Framestore to test out the product in zero gravity, as part of its “anywhere, everywhere” positioning.
The campaign saw a crew of eight people flew 35,000 feet in the air and then plummeted 24,000 feet to create weightlessness. The team had just three minutes of zero gravity to film a water balloon being burst with a pin and Robinsons Squash’d being mixed Read full story ›
Source: The Drum
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