Roku once relied almost entirely on device sales. But then, with smart TVs becoming the norm, the company two years ago announced its Roku TV program – joining with existing TV manufacturers (including Hisense, Hitachi, Insignia, Sharp and TCL) to create branded smart TVs with a Roku-powered OS.
These partnerships, along with Roku re-focusing its attention on its OS, have proved fruitful. There are now 100 Roku TV models available in North America and Roku TVs account for 13 percent of U.S. smart TV sales.
“Roku offers TV Partners an incredibly easy, efficient and cost-effective way to build smart TVs that consumers Read full story ›
Source: The Drum
Industry News