David Wheldon, the marketing director of the Royal Bank of Scotland has admitted the brand was nearly completely scrapped before it was switched out in England and Wales, with it now receiving a renewed push in Scotland.
Wheldon told the Times that it would have been “nuts” to drop the famous brand, however, it has constricted considerably. In May that it emerged that the RBS branding will be stripped from 500 branches in England, Wales and Scotland.
Furthermore, RBS was to remain a corporate-facing brand with the consumer-facing entity changed to the longer Royal Bank of Scotland
Mr Wheldon said: “The Read full story ›
Source: The Drum
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