By John Glenday

Media and entertainment firm RTL Group has announced its acquisition of a 65 per cent stake in SpotXchange, the US based programmatic video advertising platform, for $144m.

The purchase is geared toward scaling up RTL’s global presence in the online video advertising market with the addition of new technologies and data management techniques to its skills roster.

It comes amidst projections of a 24 per cent annual growth in the global digital advertising market between 2014 and 2018, driven by programmatic video advertising which is expected to increase from $2.7bn in 2013 to $15.4bn in 2018.

In a joint statement of Anke Schäferkordt Read full story ›

Source: The Drum