By Russell Parsons

I agree with the need to differentiate in a world where permanently low prices mean many categories risk becoming commoditised and any brand with a story to tell should tell that story through content.

I do, however, find myself bemoaning the lack of mention of the other S word – ‘selling’. It does appear on occasion that some in the industry forget what marketing is ultimately about – selling more stuff.

I was reminded of this last week when reading about the redesign of HMV’s ecommerce site. The retailer has made a bold move: it’s selling the same physical items it sells Read full story ›

Source: Marketing Week