Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Ryanair chalks up record profits despite lower fares

on May 30, 2017 | 0 comments

By John Glenday

Low-fares airline Ryanair has chalked up record profits over the past year as its customer service ‘Always Getting Better‘ campaign begins to bear fruit.

Long maligned by passengers for its penny pinching ways Ryanair has sought a less aggressive tone in recent months to keep customers onboard amidst wider turbulence in the industry, helping it towards a record profit of £1.14bn as customers flocked to the airline.

This boost in traffic helped Ryanair offset continued falls in the cost of flying with fares expected to fall a further 5 per cent at least over the 12 months to Read full story ›

Source: The Drum