Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Home » Marketing Industry News » Sainsbury’s online director: ‘Marketing is about influencing the customer conversation, not shouting at them’ »

Sainsbury’s online director: ‘Marketing is about influencing the customer conversation, not shouting at them’

on Mar 27, 2014 | 0 comments

Jon Rudoe says above the line advertising is not dead for the supermarket, but that it needs to be used in new ways. Read full story ›