Sainsbury’s is launching a campaign across TV, print and in-store to communicate a new approach to pricing, which will see the supermarket focus on its ‘Brand Match’ strategy against rival Asda.
The campaign is part of an 18-month commitment by the business to lower the regular prices of products across the grocery business.
Sainsbury’s marketing director Sarah Warby said the changes come as the company’s customers have increasingly found its prices and promotions confusing.
“We’ve taken this feedback on board and we’re making it easier for customers to buy the products they love, whenever they like, safe in the knowledge that they can Read full story ›
Source: The Drum
Industry News