By Russell Parsons

Simon Carter, marketing director of Fujitsu UK

Great marketing for me is all about outcomes – what have you done to influence a business result? Great marketing is not (just) about fancy creative, or huge budgets – it is about doing something that makes a customer undertake an action that helps fulfil the objectives of your business – this might result in a customer wanting to find out more about your brand or product/service; they might change their behaviour; or if you are really lucky, they might actually buy something from you! Marketing for marketing’s sake is just not Read full story ›

Source: Marketing Week