Travel luggage company Samsonite is to plough additional investments in marketing to drive sales of its American Tourister brand in Europe and Asia.
Samsonite said sales of the brand hit $236.3m, a 17.5 per cent increase from the same period in 2013, largely pushed forward by growth in Asia.
Tim Parker, chairman and chief executive officer said that while flagship Samsonite brand continues to drive the highest volume of sales, it is also experiencing growth amongst its other brands driven by ad investment.
“We expect sales of non-Samsonite brands to increase substantially due to the impact of our newly acquired brands and Read full story ›
Source: The Drum
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