Samsung is looking to bolster the revenue generating powers of its SmartTV line, expanding its on-screen ads beyond the US to Europe.
The South Korean firm will soon litter the menus of its SmartTVs with interactive ads, including older models, via a software update, reports the Wall Street Journal.
To accommodate the wealth of incoming ad inventory on the TVs, the company is working to expand its ad clients in New York.
The move will lessen the company’s dependency on hardware sales, although it could irk SmartTV owners who have already parted with a fair wad of cash to make the move into Read full story ›
Source: The Drum
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