Samsung has formed a virtual reality (VR) partnership with the UFC as part of a major push to market its Gear VR as an innovative live entertainment platform.
Owners of Samsung’s Gear VR will be able to watch UFC 212, where Jose Aldo will defend the featherweight title against interim champion Max Holloway, for free this Saturday (3 June).
The offering is part of Samsung’s new VR Live Pass which sees the electronics giant partner with UFC, X Games and Live Nation to offer Gear VR owners the chance to experience live entertainment through an immersive 360-degree broadcast. The Read full story ›
Source: The Drum
Industry News