By Kyle O'Brien

In its latest ‘Trust is Power’ spot, Wieden+Kennedy ramps up the ‘what if’ factor by imagining a world without trusted Duracell batteries, where Santa loses his sleigh, his reindeer and his job.

In its 2017 holiday campaign, Duracell takes us through the nightmare that would ensue without Duracell batteries, in which Christmas becomes chaos. In the 60-second film, created by Wieden+Kennedy New York and directed by Biscuit Filmworks’ Andreas Nilsson, Santa imagines what would happen if he didn’t deliver the Duracell batteries with his presents.

His imaginary nightmare scenario sees him replaced by a svelte ‘Nu Santa’, elves Read full story ›

Source: The Drum