By Alexis Ng

If you work in advertising, you’ve seen the headlines heralding the end of the traditional model. ‘Advertising is dead, long live content.’ In reality, they’re not that different. But what most people mean when they say we’re moving to a world of content is that we’re moving to a world that doesn’t have time for long productions and drawn out campaigns.

There’s a simple truth about a world that moves at the speed of instant: things just don’t have the shelf life they used to. Do you remember the last 4 Instagram photos you liked? You’ve probably seen dozens of pieces Read full story ›

Source: The Drum