Save the Children is echoing Amazon’s Dash buttons by producing a physical button that makes it easier for consumers to regularly donate to the charity in a frictionless manner.
Iris Nursery, the agency’s tech incubator, made use of its modern payment tech, building upon a scheme it had previously rolled out for Domino’s back in 2015, to deliver the new proposition for the charity.
Sarah Fitzgerald O’Connor, senior innovation manager at Save the Children, said that Direct Debit payments are not an engaging way to donate for young people. “They want to feel they’re actively contributing, Read full story ›
Source: The Drum
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