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Schools need to keep up with the evolving needs of brand owners

on Aug 27, 2015 | 0 comments

By Secret Marketer

At SM Towers, I take on two to three graduates per year into my team. However, this year – for the first time – my first apprentice is a school-leaver and my main source of recruitment.

Of the 300,000 students who collected their result this time, 26% achieved As or A-stars – a statistic that has fallen for the fourth year in a row. However, upon closer inspection worrying patterns are emerging for us marketers.

Some of the key subjects that a brand owner may consider relevant today are scoring particularly poorly. Information and communications technology (ICT) has the lowest level of Read full story ›

Source: Marketing Week