By Gillian West

Endurance nutrition manufacturer Science in Sport (SiS) has teamed up with The Gallery Network for a creative campaign based on the theme that the human body is the most high-tech piece of equipment you’ll ever own.

‘Greatness from the inside out’ will initially run across digital and on posters surrounding the Tour de France in Britain, promoting the scientific advantages of SiS’s products including the brand’s GO Isotonic Gels.

The image-led campaign’s ‘body technology’ theme is manifested through animated artwork, featuring athletic models and relatable answers to scientific questions about the benefits of SiS’s endurance nutrition products, along with the Read full story ›

Source: The Drum