Last year Singaporean budget airline Scoot extended its services into India after it identified the country as an opportunity for growth.
To find out about Scoot’s marketing strategy in India, a market in which the competition is intense,The Drum spoke with Jacqueline Loh, Scoot’s acting vice president of marketing, product and ancillaries.
Loh said that the heightened competition meant Scoot had to be extra tactical with its strategy.
“India is indeed very competitive. There are numerous distribution factors that make it challenging for a newcomer like Scoot, and with tighter budgets than other homegrown players, we have to be aggressive with tactical Read full story ›
Source: The Drum
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