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Scope takes on Levi's with online campaign promoting 'Great Donate' appeal

on Jun 30, 2014 | 0 comments

By Gillian West

Disability charity Scope has drawn inspiration from Levi’s iconic Laundrette to promote its ‘Great Donate’ summer stock appeal launching tomorrow (Tuesday 1 July).

Taking on the role made famous by Nick Kamen in the 1985 original is disabled model Jack Eyers who stuns charity workers in the ad by stripping down to his boxers to donate his clothes to the appeal.

“I play a guy who has taken a sign in a charity shop window appealing for clothes a little bit too literally,” explained Eyers.

“I really hope that the film encourages people to get behind Scope’s Great Donate appeal. Read full story ›

Source: The Drum