The Scottish government has employed augmented-reality technology for an experiential campaign to highlight the effects of second-hand smoke.
The campaign followed a commitment from the Scottish government – the first of its kind globally – to set a target of reducing the proportion of children exposed to second-hand smoke from 12 to six per cent.
The Scottish government appointed experiential marketing agency Kommando to take the augmented reality campaign – in which people could see the harmful effects of chemicals by looking at an empty living room through a tablet screen – to the streets.
Jill Walker, head of health marketing for the Read full story ›
Source: The Drum
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