By Michelle Hill

As a marketing manager at a search agency, I am often asked what our specialists do on a day-to-day basis. Yes, they increase the visibility of our customers’ websites online, but what about the ins and outs of the particular techniques they use?

Whenever our customers visit, we invite them to sit with the teams so that they can see for themselves what goes on behind the scenes on their campaigns. They’re always quite taken aback by the colossal amount of data we collate and interpret in order to ensure that their brand gets in front of the right people, in Read full story ›

Source: The Drum