By Laurie Fullerton

As B2B and B2C companies and organizations tend to rely on their websites to shape their public images or tell their stories, a new report revealed the first ten search results on Google or other search engines present the most immediate and lasting impression.

A recent poll conducted by marketing firm Lumentus, which included 800 adults who earn $100,000 or more per year, found fewer than 5% rely on an organization’s website alone and 90% use Google when initiating research on a company.

Although corporate websites are trusted by nearly 77% of Read full story ›

Source: The Drum