By Secret Marketer

I was deeply moved by the plight of the family whose children died while on holiday in Corfu in 2006, and was saddened by the terrible accident at Alton Towers, which left several people seriously injured.

As a professional marketer, I have also watched with interest the two brands at the centre of the incidents: one, Thomas Cook, a case study of how not to handle a PR crisis; the other, Alton Towers’ owner Merlin Entertainments, doing a much better job.

I can imagine the discussions in the boardrooms of these companies, with the lawyers of both urging a cautious, minimal-comment Read full story ›

Source: Marketing Week