By Rose Lewis

Everyone in digital media seems to want to get in on the act with startups – and setting up labs or working with accelerator companies to come up with new tech and innovative ways of working are attractive options even for major players, says Collider’s co-founder Rose Lewis.

We know innovation sells. In big numbers. And one of the ways the marketing and advertising industry is embracing this is by working with startups. I have seen this transformation from beginning to end – from marketing executives toying with the idea of working with new technology, to a full-bodied embrace of the Read full story ›

Source: The Drum