Dave Randall, Videology VP takes a deep-dive exploring one of the online advertising sector’s most critical, and yet divisive issues, and appeals for a collective solution towards more universally accepted standards.

Viewability! The made-up buzzword of the online industry that gets everyone talking. Makes sense though, right? Advertisers want their ads to be seen, so the industry has built tools to report on whether those ads have been viewed or not. Unfortunately, it’s not that simple…

TV is the established ad medium, and by far the most researched. If we think of viewability against TV campaigns, the Read full story ›

Source: The Drum