By Minda Smiley

During a rousing presentation at Advertising Week New York, author and marketing guru Seth Godin told the audience that one-size-fits-all campaigns made for the masses no longer make sense for brands in today’s world, a topic he has discussed at length in the past.

In his talk, Godin said that the “David Ogilvy” model of advertising has been busted since we live in a “world of clutter” where even water bottles have been branded to death. As the advertising industry undergoes a digital and mobile revolution, Godin said that the brands that will win moving forward Read full story ›

Source: The Drum