An investigation into gender stereotyping by brands could soon change the way the Advertising Standards Authority regulates campaigns which appear to objectify or sexualise women.
The watchdog announced today that it is set to launch the research project following increasing political and public debate around equality issues.
The study will report on whether current rules on gender stereotyping in ads need to be tightened up, and while the research will also look at the way men and boys are depicted in advertising, it’s likely that the portrayal of women will court the most scrutiny.
The project will analyse evidence of gender Read full story ›
Source: The Drum
Industry News