By Kath Hipwell

There’s been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else’s territory. But what I noticed this year wasn’t just that digital power brands dominated the bars and cabanas, but that my friends are now working for them too.

Ex creative and media agency types, ex blue chip marketers, many of them have made the move – to Facebook, Google, Airbnb, ad tech companies – and most since Cannes 2016. One, a senior marketer at one of the bluest of chips had his epiphany Read full story ›

Source: The Drum