As calls for the worlds largest brands to boycott Facebook in response to its policies on hate speech, Olivia Wedderburn, associate social director for TMW Unlimited, offers some advice to brands considering whether they should join the cause.
Resentment and mistrust of social media platforms, especially Facebook and its family of apps, have been growing for quite some time. Controversies around the handling of Covid-19 information and the Black Lives Matter movements – arguably two of the biggest crises of this generation – have brought those currents to the surface.
With citizens indoors and more concerned than ever with the forces at Read full story ›
Source: The Drum
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