By Minda Smiley

Global agency Sid Lee has hired Eric Schmidt and Felipe Ferreira as creative directors.

The duo, who have joined from R/GA, will work out of the agency’s New York office and will report to co-executive creative directors Dan Chandler and Dan Brooks.

According to Sid Lee, Schmidt and Ferreira were both highly involved with the Samsung account while at R/GA, helping the agency win several awards at Cannes.

Of his new role, Schmidt commented: “I can’t wait to get stuck into this exciting new challenge with Sid Lee. The type of clients that they have and the briefs that are coming through the Read full story ›

Source: The Drum