By Gillian West

Gray Line Worldwide has overhauled its web experience with a new responsive site focused on accommodating today’s changing consumer behaviour.

Delivered by Dojo Design Studio, the new grayline.com site features an optimised responsive experience through any browsing device; streamlined shopping and booking with a single consolidated shopping cart and checkout page; integrated tour upgrades and add-ons; interactive maps and new social media and sharing tools.

Of the decision to work with Dojo, Gray Line Worldwide executive vice president Brett Asbury said the team “understood our business” and “had great knowledge about today’s web technologies”.

Asbury added: “Gray Line is very proud Read full story ›

Source: The Drum