By John Glenday

British F1 track Silverstone has launched its new fully responsive website, designed and built by Pancentric Digital, as part of a wider overhaul of its digital strategy.

This has seen the famous racecourse adopt a more interactive digital offering for audiences through greater social media integration and a new unified ecommerce platform which merged three separate systems which had been in use previously.

Hannah Bodley, head of marketing for Silverstone said: “With mobile and tablet visits ever-increasing (now averaging over 40% of our web visits) it was imperative to look towards a responsive build. Pancentric came to us with a full offering, Read full story ›

Source: The Drum