By Shawn Lim

Singapore’s Advertising Standards Authority (Asas) has announced it wants to introduce a recommendation on race and ethnicity to marketers when they are planning for campaigns.

This comes after an e-payment ad produced by Havas for Nets was accused of promoting racism and cultural appropriation after using a Chinese actor, who is employed by Mediacorp, to dress up as characters of other races, including darkening his skin.

The ad was intended to encourage the public to use electronic payment solutions in coffee shops, hawker centres, and industrial canteens across the country.

According to The Straits Times, the recommendation by Asas Read full story ›

Source: The Drum